about us
Wine is one of the oldest industries in the world. It doesn’t have to feel that way.
We are a wine-rooted venture studio creating modern wine and hybrid wine beverage brands built for tomorrow. From concept to scale, we combine decades of wine industry operating experience with forward-thinking beverage strategy, offering shared infrastructure across sourcing, production, compliance, and brand execution. We partner with founders, creators, and collaborators to turn bold ideas into enduring, category-shaping brands.
Vision
To build the next generation of wine and hybrid wine beverages through culture, science and storytelling.
Mission
To Incubate and scale brands that challenge the conventions of wine and alcohol.
OUR CO-FOUNDERS
GRANT HEMINGWAY
Grant Hemingway is a wine entrepreneur with 18 years of experience building innovative, approachable brands. A UC Davis Viticulture & Enology graduate, he helped grow Mason Cellars to acquisition, founded EG Wine Co. in the early canned-wine movement, and later led Wine & Spirits for Molson Coors. A Co-Founder of Crush Labs, he also founded Libby Wines and lives in Napa, CA with his family.
JOHN GREEN
John Green is an experienced executive with over 30 years in finance, beverage, and brand building. He helped scale Founders Brewing into a leading craft beer brand. As Co-Founder of Crush Labs, he drives wine innovation, and through Quench Ventures he invests in, advises, incubates, and develops fast-growing beverage brands including Long Drink, SipMargs, and many others.
