A venture studio focused on wine innovation.
Pressing Wine Forward. Uprooting Traditions.
The Future of Wine Won’t Be Traditional
Tradition built the category. It won’t define what comes next. As consumer expectations change and new moments of connection take shape, wine must move forward. We build brands designed for where the world is going, not where it has been.
OUR BRANDS
Bubbly that drinks like a beer
MR. FANCY AMERICAN BUBBLY
Mr. Fancy American Bubbly takes everything you love about sparkling wine and leaves the ceremony behind. Crisp, refreshing, and packed into a crushable 12 oz. can, it’s bubbly made for wherever a good time happens, not just the occasions someone decided require a cork. Available in Brut and Rosé, Mr. Fancy trades wine rules, stemware, and old-world pretension for something distinctly American: great bubbly without taking itself too seriously. Brought to life in partnership with Sazerac and Death Machine, the creative force behind Liquid Death, Mr. Fancy is built to challenge what sparkling wine can look, feel, and act like. Drink it cold. Drink it from the can. Good taste, without making a big deal about it.
Bubbles without the buzz
LIBBY NON-ALCOHOLIC WINE
Libby Non-Alcoholic Sparkling Wines deliver flavor that truly sparkles. Crisp, balanced, and delightfully refreshing from the first sip to the last. Crafted with no added sugar or artificial flavors, and just 35 calories per serving, Libby proves that less really is more without ever compromising on taste. Our lively bubbles stay fresh thanks to a smart swing-top closure, so you can sip at your own pace and re-seal whenever you like. Guilt-free, full of character, and endlessly versatile, Libby lets you celebrate every moment, your way.
CURRENTLY Fermenting What’s Next.
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